2 kids become the first Indians as Kia Official Match Ball Carriers at at FIFA World Cup™
![Kia Official Match Ball Carriers - 2 kids from India for the first time at FIFA World Cup](../../../../content/dam/kia2/in/en/images/discover-kia/kia-in-india/kia-activation/kia-official-match-ball-carriers-2-kids-from-india-for-the-first-time-at-fifa-world-cup-wide-image.jpg)
As the official automotive partner of the 2018 FIFA World Cup™ Russia, Kia Motors gave 64 children from across the globe, a chance to be a part of the Kia Official Match Ball Carrier (KiaOMBC) Programme. The programme enabled talented and passionate youngsters to be an essential part of the FIFA World Cup™. Kids deliver the match ball in the pre-match ceremony, with which the countries play for the ultimate glory. Kia Motors sponsored the trip for these talented footballers, so that they could live a dream and push themselves to become the next crop to represent their country in the beautiful game.